Starbucks is famous – recognizable around the world for its cafes, green mermaid/siren logo, and dark roast. But it’s actually more than that. Starbucks has an entire line of Starbucks at home experiences – from whole bean to R&G to capsules to instant; and they don’t just do dark, they do: blonde, medium, and dark. We need to generate awareness and excitement around Starbucks @ home.

THE OPPORTUNITY
Make Starbucks with European Urban Millennials the most sought-after, high-quality, in-home coffee – by leveraging the Starbucks brand, consciously building the quality credentials, and shifting the where you can get a Starbucks perception.